Google has called time on its social media service Orkut, claiming that success in other areas of the business have made its existence irrelevant.
Google’s engineering director Paulo Golgher said the administration would close on September 30, as the organization decides to concentrate on its more mainstream, and more beneficial, business ranges.
“Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell,” he said. “We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.”
Google has given clients a three-month period to fare profile information utilizing its Google Takeout administration, however no all the more new Orkut profiles could be made.
“We are preserving an archive of all public communities, which will be available online starting 30 September 2014. If you don’t want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account,” Golgher added. “It’s been a great 10 years, and we apologize to those still actively using the service.”
Google consistently shuts its services in ‘spring cleans’ of its projects and tools as it looks to guarantee it doesn’t squander an excessive amount of time and assets on fizzled thoughts.
Orkut was seen as the first attempt by Google to enter the social media market, but it failed to generate much enthusiasm, although it did prove popular in Brazil.
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