Google to Shut Down Orkut Social Network on September

orkut social network

Google has called time on its social media service Orkut, claiming that success in other areas of the business have made its existence irrelevant.

Google’s engineering director Paulo Golgher said the administration would close on September 30, as the organization decides to concentrate on its more mainstream, and more beneficial, business ranges.

“Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell,” he said. “We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.”

Google has given clients a three-month period to fare profile information utilizing its Google Takeout administration, however no all the more new Orkut profiles could be made.

“We are preserving an archive of all public communities, which will be available online starting 30 September 2014. If you don’t want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account,” Golgher added. “It’s been a great 10 years, and we apologize to those still actively using the service.”

Google consistently shuts its services in ‘spring cleans’ of its projects and tools as it looks to guarantee it doesn’t squander an excessive amount of time and assets on fizzled thoughts.

Orkut was seen as the first attempt by Google to enter the social media market, but it failed to generate much enthusiasm, although it did prove popular in Brazil.

For More Information Visit:- http://searchenginewatch.com/article/2353148/Google-to-Close-Orkut-Social-Netwok

5 Social Media Advertising Trends to Watch for in 2014

Social Media Advertising Trends

Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That’s not to say that SEM has stagnated and development has stopped – it hasn’t (enhanced campaigns anyone?).

The point is that 2013 has seen more changes and big leaps forward in social media advertising then any year before. The development boom hasn’t slowed down at all this year and is propelling the entire social media space forward into 2014.

Here are five trends in social media advertising to watch out for next year.

More Twitter Ads

Twitter had a big year in 2013. The social media network saw changes across the user interface on desktops and mobile devices. The ad platform grew leaps and bounds. And perhaps most importantly, Twitter filed for and successfully completed their IPO.

Previously I wrote about what that meant for Twitter Ads. In short, using Facebook’s IPO and subsequent development boom as an example, it is safe to assume we should expect big things from Twitter. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive Lead Generation Cards.

Since the IPO in October, the Twitter development train has kept right on chugging. Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true “broad match” for keyword targeting.

Now that Twitter is beholden to shareholders, expect this kind of rapid development in the advertising platform to continue. Ad revenue = happy shareholders.

Facebook Video Ads

TV advertising was (and still is) a fundamental piece to the modern advertising puzzle. Video has proven time and again to have significant impact on branding and purchasing decisions.

Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. While the devices are different, the end customer will still be drawn to (good) video advertising.

YouTube is already killing it with their video ad campaign product. The InStream ad unit alone has so much potential. So, how does all of this tie in to Facebook? Videos are prominently featured in Facebook feeds organically. After they tested the “autoplay” video content organically, it was a natural progression to see this come to video ads.

This ad unit is still in testing at Facebook and the video plays on silent – so the impact won’t be quite the same as what is seen on YouTube. However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014. If Facebook is successful with video, who knows what implications that will have across the social media world?

Ads on Google+?

A few years into Google’s gamble in social media and Google+ is still completely void of ads. Many people likely are quite pleased by this. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate.

Will it happen in 2014? Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. While this isn’tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network.

Could this be a baby step toward a larger advertising platform built around Google+? Maybe. In the meantime, all we can do is keep on wishing!

Fragmentation vs. Variety

New social media networks pop up nearly every week it seems. The vast majority of them burn out before they secure mass-appeal and adoption. A few maintain relevance and start to grow. Pinterest, SnapChat, and Instagram are just a few examples of those that have found staying power. (Instagram is owned by Facebook, so that’s not exactly a fair comparison)

With mass-appeal and adoption comes the added responsibility of creating revenue. Pinterest and Instagram are both experimenting with fledgling advertising platforms. Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns.

Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. On one hand, you have a variety of channels that cater to unique targets and demographics. On the other hand, you have the issue of fragmentation. For every new social network and ad platform, you’re forced to deal with varied ad units (sizes, editorial policies, etc.) and management requirements.

The tools to consolidate management of these channels simply don’t exist – that or the channels themselves are not sophisticated enough to have APIs, etc. (looking at you LinkedIN Ads!). As the greater world of social media continues to grow and more networks take root in 2014, expect your role as an advertiser to only become more complicated. Good luck!

Blurred Lines Between Paid and Organic Content

The original Facebook ad unit (appearing on the right) was simple and straightforward. It followed the general format pioneered by the search engines through PPC. Safe. Predictable.

Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic construct of the social experience. Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid social content.

There’s a precedent for this. Look at the search engines. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Why? More people click on them.

Now social networks are up to the same tricks – only in a far more aggressive (nay, effective) manner. Promoted status updates blend in seamlessly save for a simple marker that says “sponsored.” From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad.

This trend is only going to grow in 2014. New ad units at Instagram and Pinterest are designed to blend into the natural landscape of the user’s social feed. Facebook is concerned with dwindling usage and has gone so far as to suppress organic content – effectively forcing advertisers to promote their content.

Will the users of these social sites continue to be OK with this? Time will tell.

Summary

It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But 2013 has merely been a preview of what is to come. Here’s to an exciting 2014!

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Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google

Matt Cutts

Webmasters have always gone by the rule that the more pages you get indexed on a website, the better it is for Google. Not only do you have a larger website overall, but you can also capture a lot of long-tail search traffic from visitors who end up on one of those many internal pages.

But does Google really bring sites higher or better if the website has more pages indexed in the search results? This is the topic of the latest webmaster help video. Continue reading

Updated Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments

Facebook’s Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments on Facebook.

Yet users also now allows you to search within a period of time, such as posts within the last month or year:Facebook Graph Search

You can also search for comments made by people posting from a specific location. Users can also search specifically for posts that they have commented then and search their own posts, and narrow those searches within a specific time period. Continue reading

Twitter New Update: Lead Generation Cards for All Advertisers, Conversation View

Twitter was busy this week with two announcements that included the availability of Lead Generation Cards to all advertisers, and an easier way to follow conversation happening on Twitter.

Lead Generation Cards Available to All

Back in May, Twitter announced “Lead Generation Cards” that allowed a select group of advertisers to experiment with capturing emails right in a tweet. This week, Twitter unveiled the feature to all languages and all levels of advertisers from big to small businesses. Continue reading

Why Buying Facebook Likes is a Bad Move

You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer.

Facebook

Firstly though, you need to stop and ask yourself – why do you want to buy likes? Sure, it’s nice to look popular, but what good will looking popular really achieve? The truth is, nothing at all.

The real value of Facebook comes from genuine fans. These are the people that will be past/existing customers and people who largely, have an actual interest in your brand and what you have to say. They are effectively, receptive sales leads and as such, it is generally worthwhile investing your time into engaging with them as they are far more likely to convert into customers or purchase from you again.

   Only genuine fans have a real intrinsic value to your business

The low down is, buy likes and your fans won’t have any genuine interest in your brand and certainty won’t be receptive to anything you do; in which case they are of little or no real value to you. It makes much more sense to build communities organically which is always our preferred approach. Sure, this takes a little longer to achieve, but it will result in a much higher quality of fan who will have real intrinsic value for your business. Continue reading

Twitter Opens Up Its Analytics Platform

lets everyone review the performance of their tweets for free

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets.Twitter

The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as well as Danny Olson, a digital strategist at Weber Shandwick. Users simply need to head to the Twitter Ads dashboard and click on the ‘Analytics’ tab at the top of the page to access the new features.

The Timeline activity displays a graph for the user based on the number of mentions, follows and unfollows that they’ve received over the last month. A detailed list underneath shows all of the user’s most recent tweets, including the number of times someone has favorited, retweeted or replied to it.

Screen-Shot-2013-06-12-at-15.49.46-730x431

All of the information is shown in a clear and accessible format so that every user, regardless of whether they’re the marketing manager of an international conglomerate or an emerging blogger with just a handful of followers, can analyze and take action based on the data.

Most notably, this list also shows the number of times that someone has clicked on the link contained in a tweet – an easy way to gauge referrals from one of the largest and most influential social networks on the Web. There’s even the ability to download a CSV file of the data for the user’s own personal records.

Until now, the advertising dashboard for Twitter has been aimed primarily at businesses who want to pay to display their tweets in front of a specific audience. Coupled with the ability to promote the user’s account, it’s an obvious and lucrative way for Twitter to monetize its service. Continue reading