Google launched “Trash Can” Which Recovers your Deleted Analytics

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Today, Google launched “Trash Can,” which allows users to undo deletes in Google Analytics.

Trash Can is a safety net that saves information each time users delete a view, property, or account from Google Analytics. To use Trash Can, Analytics users simply select an account from the Administration tab and click the Trash Can icon. Then a list of deleted information appears, and users simply check off the information they want reclaimed and hit restore to return the document to its previous state.


The only catch is that Trash Can only stores information for 35 days. After that, it gets deleted permanently.

While the feature hasn’t officially launched for Google Analytics, information is being stored in Trash Can as of today. When the product does appear in Analytics accounts, all deleted information should appear in the Trash Can folder.

Trash Can is a direct response to user feedback, according to a Google rep. “We heard from a lot of users that had mistakenly deleted their accounts, properties, and views. Especially in a multi-user environment, mistakes like this happen too often. Trash Can gives users a safety net, a chance to recover things before being deleted forever.”

Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google

Matt Cutts

Webmasters have always gone by the rule that the more pages you get indexed on a website, the better it is for Google. Not only do you have a larger website overall, but you can also capture a lot of long-tail search traffic from visitors who end up on one of those many internal pages.

But does Google really bring sites higher or better if the website has more pages indexed in the search results? This is the topic of the latest webmaster help video. Continue reading

New Paid And Organic Report Adds By Google AdWords

Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn’t paid ads specific. This is part of their campaign to connect data between the Google AdWords, Google Analytics, and Webmaster Tools.adwords paid and organic report

The new paid & organic report, which can help advertisers see their search footprints and enable them to determine if there are keyword areas that can be supplemented with paid advertising. It also allows you to view detailed reports to show for particular keywords, how much organic traffic as well as how it advertising traffic you are getting or have the potential to get.

Google suggesting several ways for advertisers confined to the inclusion of organic traffic information beneficial to their business. You can:

  • Look for additional keywords where you might have impressions on natural search, but without any related ads.
  • Use it to optimize your presence for your most important high-value keyword phrases, so you can see where you need to improve your presence.
  • Use it to test website improvements and AdWords changes, as you can compare traffic across both AdWords and organic in the same interface, which enables you to adjust accordingly. Continue reading

Google Analytics : New Changes To Advanced Segmentation Features

Google Analytics has evolved again. The Analytics team has announced new changes to the advanced segmentation features. First and foremost, a new interface that simplifies the process of making a segment. Secondly, a slight – but important – change in how you can segment.

Google Analytics New User Segment

Image Credit: Justin Cutroni

The new interface seriously changes the process of selecting built-in advanced segments or creating a new segment. Similar to the new Admin area, the segmentation interface is less colorful, but more compartmentalized.

Google Analytics Segmented Traffic

The change in advanced segments also brings with it a change to the reporting area. A new bar will appear instead of an advanced segments button.

The new bar contains a small button with a downward-facing arrow that opens the advanced segments interface. Icons representing each segment being applied appear to the right. The icons also contain donut graphs with label indicating the percentage of the population the segment represents.

At first blush, the interface appears to offer less options. But once you dig into it, you’ll find it actually contains more options for creating new segments than ever before.

Users, Not Visits

The biggest change from yesterday’s announcement isn’t actually the interface, but in how segments can be created. Previously, when you created an advanced segment, the segments were based on visits, not actual users. With this new change, segments are based on individual users. Continue reading