Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt Cutt'sMatt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered if Google does special crawling or indexing for these sites, such as indexing the number of likes or tweets a specific page has. Matt said Google does not do that right now. Why?

They have at one point and they were blocked. I believe Matt was referring to Google’s real time search deal expiring with Twitter. Matt explained that they put a lot of engineering time into it and then they were blocked and that work and effort was no longer useful. So for Google to put more engineering time into this and then be blocked again, it just doesn’t pay.

Another reason, Google is worried about crawling identity information at one point and then that information changes but Google doesn’t see the update until much later. Having outdated information can be harmful to some people. Continue reading

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Matt Cutts: Don’t Stitch Copied Content from Multiple Sites

While many marketers and site owners understand the importance of quality, original content in their marketing plans, there are still those who are testing the boundaries of what that actually means. In a recent Google Webmaster Help video, Matt Cutts talked about the line between spam content and original content, once again.

The question was: Can you copy small portions of content from multiple websites and combine it to create one new web page, and compete in Google with that?

Matt Cutts - Stiching Content

“I fear you may be heading for heartbreak,” Cutts replied in the video. He added that if this is something you’re considering, you should really be asking yourself why you’re doing it in the first place. For example, are you trying to automate?

Cutts began explaining the practice in question by talking about Yahoo’s distaste for it in days past. Yahoo referred to this tactic as “stitching” and “they really considered that spam,” said Cutts. Continue reading

Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google

Matt Cutts

Webmasters have always gone by the rule that the more pages you get indexed on a website, the better it is for Google. Not only do you have a larger website overall, but you can also capture a lot of long-tail search traffic from visitors who end up on one of those many internal pages.

But does Google really bring sites higher or better if the website has more pages indexed in the search results? This is the topic of the latest webmaster help video. Continue reading

Google Search Algorithm Update To Target Spammy Queries

Google Payday Loan Algorithm

Google has officially launched a new search update to target “spammy queries” such as payday loan, pornographic and other heavily spammed queries.

Matt Cutts, Google’s head of search spam, announced this on Twitter saying “We just started a new ranking update today for some spammy queries.” He pointed to the video he published where he talked about upcoming Google SEO changes.

Our summary then was:

While queries that tend to be spammy in nature, such as [pay day loans] or some pornographic related queries, were somewhat less likely to be a target for Google’s search spam team – Matt Cutts said Google is more likely to look at this area in the near future. He made it sound like these requests are coming from outside of Google and thus Google wants to address those concerns with these types of queries.

Here is the video where he pre-announced this change at about 2 minutes in 30 seconds in:

This update impacted roughly 0.3% of the U.S. queries but Matt said it went as high as 4% for Turkish queries were web spam is typically higher.

For more of our coverage on Matt’s talk at SMX Advanced see Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More.