It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal

If you have a mobile-friendly website, stand down. This news is not for you.

mobilegeddon2-ss-1920-800x450If you don’t have a mobile-friendly website, my goodness what the hell are you doing!?? Have you not had enough warnings already? Stop reading this right now and go get a responsive website immediately you maniac!

So for anyone else reading this news – probably one person: my boss, the editor-in-chief of ClickZ (hi Graham!) – here’s a quick update to one of the biggest changes in the way Google ranks your website made in the last few years.

According to an announcement yesterday, from the beginning of May 2016, Google will increases the effectiveness of its ‘mobile friendly’ ranking signal. Continue reading