While many marketers and site owners understand the importance of quality, original content in their marketing plans, there are still those who are testing the boundaries of what that actually means. In a recent Google Webmaster Help video, Matt Cutts talked about the line between spam content and original content, once again.
The question was: Can you copy small portions of content from multiple websites and combine it to create one new web page, and compete in Google with that?
“I fear you may be heading for heartbreak,” Cutts replied in the video. He added that if this is something you’re considering, you should really be asking yourself why you’re doing it in the first place. For example, are you trying to automate?
Cutts began explaining the practice in question by talking about Yahoo’s distaste for it in days past. Yahoo referred to this tactic as “stitching” and “they really considered that spam,” said Cutts. Continue reading