Updated Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments

Facebook’s Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments on Facebook.

Yet users also now allows you to search within a period of time, such as posts within the last month or year:Facebook Graph Search

You can also search for comments made by people posting from a specific location. Users can also search specifically for posts that they have commented then and search their own posts, and narrow those searches within a specific time period. Continue reading

How To Measure SEO Success

Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives.Success Failure

However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness:

  • Rankings
  • Traffic
  • Conversions

Not only can the information gathered from these three KPIs enable you to accurately measure your campaign’s performance, they can also provide you with actionable data to improve your campaign over time.

measure-rankings

Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. Tracking keyword rankings over time gives you the ability to craft your SEO strategy around the keywords that require the most attention and provide the most benefit.

For example, let’s say you’re tracking 20 keywords, and all but five of these are on the first page of Google. You know that in order to get these five keywords on the first page, you will have to invest more optimization efforts into them.

On the other hand, you may discover that these keywords are simply too competitive, and based on your research, would not provide enough benefit to warrant the effort. It would be more beneficial to focus efforts on the other 15 keywords in order to get them into the top three positions, where they’ll really pay off. Without keyword ranking data, making informed strategic decisions such as this would be very difficult. Continue reading

Search Ranking Factors Survey Results 2013 – SEOmoz

Google Overall Survey Algorithm

Google Overall Survey Algorithm

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn’t the full survey data, it does have a lot of interesting information to consider when you’re optimizing websites for search engines.

Moz uses search correlations in order to make estimates as to what is being used for Google’s ranking algorithm, based upon features on higher ranking sites versus ones that are lower ranking. They used over 14,000 keywords from Google AdWords across multiple categories then use of keywords to extract the top 50 organic search results in June, post Penguin 2.0.

One interesting correlation was that despite SEOs knowing that over optimization of keyword anchor text could be problematic and a sign of spamming, they found that the correlations for exact match and partial match was fairly high. But not surprisingly, the SEOs surveyed believed that diversity in anchor text, including both branded and nonbranded terms, was more important than the number of links themselves.

Moz also looked at on page keywords and not surprisingly found a very high correlation of those keywords in body text, title, meta-description and H1 tags. Likewise, the SEOs surveyed believed that including keywords in both the title and on page are important factors.

Moz also discovered that rankings of exact match domains (ie. Keyword1keyword2.com) has declined over the past year, although the correlation is still high. While having the keywords in the domain name was extremely important many years ago, SEOs have definitely shied away from exact match keywords in favor of partial match domains or branded URLs.

The look Moz took at social signals and its correlation with ranking factors is important. Google +1’s came out ahead of Facebook shares and tweets for correlated factors, although the surveyed SEOs did not believe that social signals are very important to Google search algorithm.

Their last look at ranking factors was in 2011, when they were still known as SEOmoz.

The full survey will be released by Moz in a few weeks.