The Google Keyword Tool, used by SEO professionals the world over, has officially been retired. While the sentiments regarding this change have been mixed, there are positive and negative aspects to being forced to use the Keyword Planner instead of the Keyword Tool. Continue reading
The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools available freely to webmasters in order to find keyword suggestions and build keyword list.
But users using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, they are steering users to their new Keyword Planner that they launched earlier this year.
The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per click advertisers on Google can see not only the suggested keywords but traffic estimates at the same time, along with some other relevant data Google includes.
Unfortunately, a lot of the data that we are used to seeing from the Keyword Tool hasn’t been integrated into the Keyword Planner, such as the ad share statistics. Google says they are working on adding a new column to give insight into ad impression share data.
The local search trends and search share columns of also been removed. However, some of the other data has been changed to only be available when you search for specific data or access your historical statistics.
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Chapter 1:-How Search Engine Operates
Search engines have two major functions – crawling & building an index, and providing answers by calculating relevancy & serving results.Read More:- How Search Engine Operates
Chapter 2:- How People Interact With Search Engines
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users.Read More:- How People Interact With Search Engines
Chapter 3:- Why Search Engine Marketing Is Neccessary
An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. Read More:- Why Search Engine Marketing Is Neccessary
Chapter 4:- Basics of Search Engine Friendly Design and Development
Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me as it looks to a search engine. In this section, we’ll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in a site’s construction can plan and develop a search-engine friendly site.Read More:- Basics of Search Engine Friendly Design and Development
Chapter 5:- Keyword Research
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website.Read More:- Keyword Research
Chapter 6:- How Usability Experience and Content Affect Search Engine Rankings
The search engines constantly strive to improve their performance by providing the best possible results. While “best” is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers.Read More:- How Usability Experience and Content Affect Search Engine Rankings
Chapter 7:- Growing Popularity and Links
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.Read More:- Growing Popularity and Links
Chapter 8:- Search Engine Tools and Services
SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. These free resources provide data points and opportunities for exchanging information with the engines that are not provided anywhere else.Read More:- Search Engine Tools and Services
Chapter 9:- Myths and Misconceptions About Search Engines
Over the past several years, a number of misconceptions have emerged about how the search engines operate. For the beginner SEO, this causes confusion about what’s required to perform effectively. In this section, we’ll explain the real story behind the myths.Read More:- Myths and Misconceptions About Search Engines
Chapter 10:- Measuring and Tracking Success
They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their SEO strategy and create road maps for success.Read More:- Measuring and Tracking Success