How To Measure SEO Success

Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives.Success Failure

However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness:

  • Rankings
  • Traffic
  • Conversions

Not only can the information gathered from these three KPIs enable you to accurately measure your campaign’s performance, they can also provide you with actionable data to improve your campaign over time.

measure-rankings

Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. Tracking keyword rankings over time gives you the ability to craft your SEO strategy around the keywords that require the most attention and provide the most benefit.

For example, let’s say you’re tracking 20 keywords, and all but five of these are on the first page of Google. You know that in order to get these five keywords on the first page, you will have to invest more optimization efforts into them.

On the other hand, you may discover that these keywords are simply too competitive, and based on your research, would not provide enough benefit to warrant the effort. It would be more beneficial to focus efforts on the other 15 keywords in order to get them into the top three positions, where they’ll really pay off. Without keyword ranking data, making informed strategic decisions such as this would be very difficult. Continue reading

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SEO – The Beginner’s Guide

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO.

Search Engine Optimization

Search Engine Optimization

Chapter 1:-How Search Engine Operates
Search engines have two major functions – crawling & building an index, and providing answers by calculating relevancy & serving results.Read More:- How Search Engine Operates

Chapter 2:- How People Interact With Search Engines
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users.Read More:- How People Interact With Search Engines

Chapter 3:- Why Search Engine Marketing Is Neccessary
An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. Read More:- Why Search Engine Marketing Is Neccessary

Chapter 4:- Basics of Search Engine Friendly Design and Development
Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me as it looks to a search engine. In this section, we’ll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in a site’s construction can plan and develop a search-engine friendly site.Read More:- Basics of Search Engine Friendly Design and Development

Chapter 5:- Keyword Research
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website.Read More:- Keyword Research

Chapter 6:- How Usability Experience and Content Affect Search Engine Rankings
The search engines constantly strive to improve their performance by providing the best possible results. While “best” is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers.Read More:- How Usability Experience and Content Affect Search Engine Rankings

Chapter 7:- Growing Popularity and Links
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.Read More:- Growing Popularity and Links

Chapter 8:- Search Engine Tools and Services
SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. These free resources provide data points and opportunities for exchanging information with the engines that are not provided anywhere else.Read More:- Search Engine Tools and Services

Chapter 9:- Myths and Misconceptions About Search Engines
Over the past several years, a number of misconceptions have emerged about how the search engines operate. For the beginner SEO, this causes confusion about what’s required to perform effectively. In this section, we’ll explain the real story behind the myths.Read More:- Myths and Misconceptions About Search Engines

Chapter 10:- Measuring and Tracking Success
They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their SEO strategy and create road maps for success.Read More:- Measuring and Tracking Success